Interactive benchmarking sessions


& In-depth Workshops





Day 1: Social Media Strategy Summit, 19th May Afternoon:
Driving Real Return in the further changing business landscape


It is perhaps the most radical change of the past 20 years which is being faced by marketing and corporate communications professionals. More than 60% use social media on a regular basis. The conversation about your brand is happening – whether you’re involved or not. Whilst 90% marketers and communicators agree it would be unwise to ignore social media, 63% of the companies do not have a social media strategy…yet. So there is still a lot to learn.


Among Top Speakers:

Wendy Gold: Regional Head PR & Corporate Communications EMEA,
Microsoft Consumer & Online

Dr. Tony de Bree MBA:Entrepreneur , Change & Innovation Consultant,
ABN AMRO

Philippe Borremans: Chief SMO (1st European Social Media Officer),
Van Marcke Group of Companies

Jeroen Coenen: Social Media Manager Worldwide Digital Strategy,
Corporate Marketing, Hewlett-Packard Company

Andreas Bartels: Head Media Relations, Lufthansa

In cooperation with our Sponsors & Workshops Hosts:



The Top 4 high-Impact Social Media Strategic Movements for 2011, according to several reports are:


1. Global Social media Strategy, but Local Actions because of the completely different European regions
2. Focus on How to turn Social Media Friends into Customers, Getting Management Buy-In and How to Drive Real Return on Social Media Strategies
3. Further improvement on How to Measure ROI with the latest Social Media Metrics Tools & Analysis Software
4. Last but not least: How to define the soft ‘Social Media Success’: Social PR, Online Reputation & Branding to push for competitive advantage

By attending this high-level summit in Amsterdam on the 19th of May, you will not only receive answers, tools & tricks to these Top 4 High Impact strategic movements but also gain practical insight into best-practice corporate social media marketing & communications strategies and be able to drive further the competitive advantage of your company.





Do you have one of these questions as well?


  • How do I put in place a social media plan that capitalises on online buzz and drives overall reputation?
  • What are the latest effective tricks and the latest tools for Social Advertising, and then specifically Facebook Advertising?
  • How do I monitor, measure and evaluate your online marketing communications efforts and demonstrate how they impact your bottom line?
  • In which way can I make networked activity local and mobile oriented?
  • How can I incorporate the social networks chatter into our CRM system
  • Which Social Media tools should I use & how should I use these to (re)build trust & engagement?
  • How to establish a corporate presence across social media platforms (iPad, iPhone app. Etc.)?
  • As many more communication managers are being asked to take the dual role of managing both external and internal, how is social media helping and how what to overcome the challenges?
  • Should employees at all levels be allowed to ‘tweet’ and what mechanisms should be in place to manage this?


    • These questions will be answered on Day 2 by specialised workshop leaders in smaller groups. Therefore, there will be a lot of interactivity and you can go more in-depth about the topics you choose .


    Day 2, May 20th: You can choose between 9 Exciting Workshop Topics:



    Round 1: Choose between

  • Social Media Policy-Audit
  • Social Media and Integration into your CRM Systems
  • SEO, Content Marketing Tactics & Social Media


    • Round 2 : Choose between:

  • Employment Engagement & Social Media
  • Social Media Market Research & Analysis
  • Video Marketing


    • Round 3: Choose between:

  • Crisis CommunicationS & Social Media
  • Social Games & Advertising
  • Mobile Social Media Marketing

    • Register for 2nd Annual Pan-European Social Media Summit, Expo & Workshops 2011 in Amsterdam, Netherlands on Eventbrite

    More reasons to join:



  • Networking with senior-level peers and practitioners and decision makers from across Europe
  • Look out for the latest strategies, tools and technologies on social media!
  • Exclusive opportunities to meet with and learn from best practices of global multinationals and big European players


    • Some quotes by former participants:


    'Good insight on Digital Marketing, Good Speakers with Authority'
    Pawan Chandra, Marketing Manager, TUI

    ‘Interactive / Nice cases’
    Harold Langenberg, Head Corporate Communications, Alliander

    'Interaction, small groups, mix of presentations & workshops’
    Guillermo Idanez, Marketing Communications & Programme Manager, Corning Cable Systems EMEA

    ‘Relevant presentations, good discussions’
    Soren Pedersen, Chief Media & PR, Europol

    Who Should Attend?


    This conference has been researched with, and developed for Vice Presidents, Directors, Senior Managers & Professionals in charge of

    * Social Media Marketing, Marketing & Communications, Digital Marketing, Internet Marketing,
    * eMarketing, Manager Internet, Online Media,
    * Corporate Communications and/or Reputation, Brand Management,
    * Content Management, Web Analytics,
    * Sales, Lead Generation,
    * Media Planning, Paid Search Advertising,
    * Employee Engagement, Internal Communications,
    * Organic Search Optimization, Market Research, Search Engine Users, Web Designers,
    * Advertising & Promotions, Product Marketing, Channel Marketing, Trade Marketing

    as well as SME Business Owners, marketing and-or communications advertising agencies and social media consultancies, Software providers for social media tools and systems




    Amsterdam, 25th of March 2011

    Regarding: Personal Invitation from Ines van Bavel, Seminar Manager IBB International
    Dear Social Media Marketing and/or Corporate Communication Professional,

    The rise of social media is one of the most exciting developments to impact on marketing & corporate communicators in a long time.
    We are aware that you, as professional would like to know how you should implement this new tool effectively into your marketing & corporate communication & reputation strategy.
    And which metrics are most appropriate to measuring the success of online PR and reputation management campaigns?

    These and more questions will be answered on May 19th in Amsterdam.

    We will be hosting the 2nd annual Social Media Conference, organised for all (online) marketing and/or (corporate) communications professionals working in Europe.

    In one and a half day you will receive the must-know new strategic insights and practical do’s and don’ts.
    We would like you to benefit from practical information and proven strategies on social media strategies that incorporates multiple types of experiences.
    Therefore we invited the best speakers and practices in their field.

    There will be enough networking time during refreshments and workshop sessions to benchmark with your peers from all around Europe.

    Hope to see you (again) on the 19th & 20th of May in Amsterdam.

    Best regards,

    Ines van Bavel
    Production Pan-European Social Media Summit, Expo & Workshops 2011

    Copyright @ 2004-2011 IBB International Constructed by John Paul, House Atreides